Consumer attitudes towards sustainable buying habits have undeniably increased over the last decade and continue to evolve. Trends towards environmental issues like climate change, deforestation, and pollution become more prominent. Engaging your customers towards sustainable practices is vital. Here are eight ways to make that happen.
Read MoreWith a worldwide year-over-year (2019 - 2020) 300% peak growth for the search term “ethical brands”, and a 100% peak growth in the UK for “sustainable fashion”, it’s clear that consumers are increasingly aware of who they’re buying from and make conscious decisions about who they want to support.
Read MoreMany companies believe that the expected exponential growth of the trend to sustainable sourcing will raise the costs for raw materials. They want to hop on the sustainability bandwagon, both because their customers demand it and because they themselves believe in improving the impact on the environment and worker conditions - but they’re scared of the expenses.
Read MoreBrands that want to remain relevant in the future will have to adjust to these evolving customer expectations by collecting the sought-after information and communicating it well. Transparency, therefore, is the name of the game.
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